I’m catching up on viewing new videos. This video by Penfolds really caught my attention.
The Penfolds Ampoule Project is the ultimate reflection of winemaking heritage, innovation and artistic collaboration delivering a ground-breaking work of art encapsulating a rare and significant wine, 2004 Block 42 Cabernet Sauvignon. The Ampoule is a beautiful hand blown scientific grade glass sculpture that acts as a unique vessel. The actual glass sculpture is encased within a handcrafted bespoke jarrah cabinet. Every touch-point of the ampoule is a work of art.
I wish more companies would embrace using the “art” of glass sculpture as a means of storing and selling their product.